Events & conferences

Dynamic QR codes for events and conferences

Event details change fast — room changes, updated agendas, new speaker links. A dynamic QR code on the badge, banner or lanyard keeps pointing at the current version of the truth.

Create a QR code

Updated 2026-10-06 · 4 min read

Update the agenda mid-event

Point the code at a page you edit, so a room change reaches everyone holding the same printed code.

Device-aware routing

Send iOS and Android visitors to the right app store, or keep everyone on a mobile web page.

Measure attendance and interest

Scan counts show which sessions and signage placements actually get attention.

From ticketing to feedback with one code

The same printed code can begin as a check-in link, become the live agenda during the day, and end as a feedback survey — you simply change the destination between stages.

Check-in and badge links
Live agenda and session materials
Feedback forms and post-event recordings

A/B the placements

Print codes for the banner, the lanyard and the table cards and compare scan volume per placement to decide what to keep for next year.

Before the gate: getting people there

The first job of an event code is attendance. Posters, flyers, social posts and the confirmation email all carry the same code, and all of them can point at the page that does the most work at that point: directions, the timetable, the ticket link, or the calendar file.

App routing is the one piece worth setting up in advance. A rule on operating system sends iOS visitors to the App Store and Android visitors to Play from the same printed poster, which is what a mixed-signage campaign needs.

Poster and flyer: directions, transport and the ticket link
Confirmation email: the timetable and the venue map, in the guest's language
Device rules to split App Store and Google Play links
One code per channel, so you can compare poster against social

At the gate and on the floor

On the day, the useful placements are small and numerous: badges, wristbands, table cards, session-room doors. Each one can point at the schedule, the room map or the feedback form, and each can be repointed when the schedule slips.

Be clear about the boundary: these codes open pages, they do not validate tickets. Entry validation stays with your ticketing provider, and the code's job is to get the right page in front of the right person quickly.

Session-room codes pointing at the current timetable
Badge or wristband codes for the floor plan and the next session
A feedback code that can be live from the first break, not after the event
Staff codes for lost property, first aid and the steward's briefing

After the gate: keeping the audience

The day after an event is when the follow-up links matter and when the printed material is still in people's pockets. A code on the program can point at the photo gallery, the replay, the survey or the presale for the next date, and it can change from one to the next without a reprint.

This is the cheapest part of the campaign and the one most often skipped, because the printed material is treated as disposable once the doors close.

Survey or feedback page live from the following morning
Photo gallery and talk recordings under the same code
Presale link for the next date, swapped in when tickets open
Sponsor pages that can be replaced as deals are signed

Measuring a campaign across placements

One code per placement turns a print budget into data. Poster, flyer, badge and screen can be compared directly, and the difference between them is usually larger than anyone expects.

For multi-day events, a daily comparison shows which days pull people and which sessions send them looking for the schedule.

Placement-to-placement comparison across the same event
Daily totals for festivals and conferences that run for several days
Country and language mix to plan next year's printed translations

Frequently asked questions

Can the same code handle check-in and feedback?

Yes. Keep one code and edit its destination between the event and the follow-up window.

Can I send attendees to different app stores?

Yes. Add device rules so iOS visitors reach the App Store and Android visitors reach Google Play, with a web fallback for everyone else.

Do codes expire once the event is over?

No. The code keeps working for as long as you keep the dynamic code active — long after the event.

Can one code cover a whole multi-day festival?

Yes. Print one code per placement and repoint the destination each morning for schedule changes, or keep per-day codes if you want the scan data split by day.

What should a badge or wristband code point at?

Something used on the day: the timetable, the floor plan, the next session, or the feedback form. Badges are scanned while people are standing up, so the page has to work in one glance.

How do we handle a schedule change on the day?

Edit the destination. Every printed poster, program and room sign keeps working and points at the corrected timetable, which is not something a reprint can do at short notice.

Are the codes readable in a dim venue?

Contrast, not brightness, does the work. Keep the code dark on a light background, avoid a matte black-on-glossy-ink combination, and test it under the venue's own lighting before the print run.

Keep reading

Device-based QR code redirects: iOS, Android and desktop

Route visitors to the right app store, mobile page or desktop experience with one QR code. Learn how device and OS rules work and how to set them up.

How to add conditional redirects to a QR code

Send one QR code to different pages based on country, device, OS or language. Learn how conditional rules work and how to order them.

One QR code with multiple links: how it works

Can a QR code link to multiple websites? Yes — with a dynamic code and routing rules. Learn how country, device and priority rules pick the link.

QR code landing pages: what works on a phone

Most QR codes land on a desktop page squeezed onto a phone. Here is what a good scan destination looks like, and the mistakes that waste a scan.

Create your first dynamic QR code

Free to start. One code, editable forever, with scan tracking from the first scan.

Start free See pricing

Privacy-first analyticsNo per-scan feesEdit links anytimeNo contract