Guide
QR codes for marketing campaigns
Print is usually a dead end for marketers because it cannot be measured or changed. A dynamic QR code fixes both — it turns a poster into a channel.
Updated 2026-10-05 · 1 min read
What dynamic codes change for marketers
Because the code's destination is editable and measurable, print behaves more like digital: you can iterate without reprinting and see which placements perform.
- Swap the landing page mid-campaign on the same printed asset
- Give each market its own destination from one print run
- Track scans by placement, day and country
- A/B different offers behind the same code
A simple campaign setup
Create one code per placement, name them clearly, and route by country where relevant. Compare scan volume between placements to decide next quarter's print budget.
Frequently asked questions
Can I change the campaign link after printing?
Yes — that is the core advantage of a dynamic code.
Can I track which poster was scanned?
Use one code per placement. Comparing their scan counts tells you which locations work.
Do scans cost extra?
On a flat plan, no. Avoid providers that charge per scan.
Keep reading
Ready to create one?
Dynamic codes are editable forever from $4/month.
Create your first dynamic QR code
Free to start. One code, editable forever, with scan tracking from the first scan.
Privacy-first analyticsNo per-scan feesEdit links anytimeNo contract